Revolutions Evolve In Definite Phases. At First They Are Essays

"Revolutions evolve in definite phases. At first they are moderate in scope, then they become radical to excess and finally they are brought to abrupt conclusions by the emergence of a strong man to restore order." Discuss this statement with specific references to the French Revolution. The French Revolution brought about great changes in the society and government of France. The revolution, which lasted from 1789 to 1799, also had far-reaching effects on the rest of Europe. "It introduced democratic ideals to France but did not make the nation a democracy. However, it ended supreme rule by French kings and strengthened the middle class." (Durant, 12) After the revolution began, no European kings, nobles, or other members of the aristocracy could take their powers for granted or ignore the ideals of liberty and equality. The revolution began with a government financial crisis but quickly became a movement of reform and violent change. In one of the early events, a crowd in Paris captured the Bastille, a royal fortress and hated symbol of oppression. A series of elected legislatures then took control of the government. King Louis XVI and his wife, Marie Antoinette, were executed. Thousands of others met the same fate in a period known as the Reign of Terror. The revolution ended when Napoleon Bonaparte, a French general, took over the government. At the beginning of the revolution, events seemed minor and proceeded in a logical fashion. One of the reasons the revolution originated was the discontent among the lower and middle classes in France. By law, society was divided in to three groups called estates. The first estate was made of up clergy, nobles comprised the second and the rest of the citizens, the third estate. The third estate resented certain advantages of the first two estates. The clergy and nobles did not have to pay most taxes. The third estate, especially the peasants, had to provide almost all the country's tax revenue. Many members of the middle class were also worried by their social status. They were among the most important people in French society but were not recognized as such because they belonged to the third estate. "Financial crisis developed because the nation had gone deeply into debt to finance the Seven Years War (1756-1763) and the Revolutionary War (1775-1783)." (Durant, 22) The Parliament of Paris insisted that King Louis XVI could borrow more money or raise taxes only by calling a meeting of the States-General. The States-General was made up of representatives of the three estates, and had last met in 1614. Unwillingly, the king called the meeting. The States-General opened on May 5, 1789, at Versailles. The first two estates wanted each estate to take up matters and vote on them separately by estate. The third estate had has many representatives as the other two combined. It insisted that all the estates be merged into one national assembly and that each representative had one vote. The third estate also wanted the States-General to write a constitution. The king and the first two estates refused the demands of the third estate. In June 1789, the representatives of the third estate declared themselves the National Assembly of France. Louis the XVI them allowed the three estates to join together as the National Assembly. But he began to gather troops around Paris to break up the Assembly. Meanwhile, the masses of France also took action. On July 14, 1789, a huge crowd of Parisians rushed to the Bastille. They believed they would find arms and ammunition there for use in defending themselves against the king's army. The people captured the Bastille and began to tear it down. Massive peasant uprisings were also occurring in the countryside. The king's removal led to a new stage in the revolution. The first stage had been a liberal middle-class reform movement based on a constitutional monarchy. The second stage was organized around principles of democracy. The National Convention opened on September 21, 1792, and declared France a republic. "Louis XVI was placed on trial for betraying the country. The National Convention found him guilty of treason , and a slim majority voted for the death-penalty. The king was beheaded on the guillotine on January 21, 1793. The revolution gradually grew more radical-that is more open to extreme and violent change. Radical leaders came into prominence. In the Convention, they were known as the mountain because they sat on the high benches at the rear of the hall during meetings. Leaders of the Mountain were Maximilien Robespierre, Georges Jacques Danton, and Jean Paul Marat. The Mountain dominated a powerful political club called the Jacobin Club. "Growing disputes between

Predjudice and Liberty

Predjudice and Liberty Prejudice and LibertyThroughout Canadian history there have been some bleak circumstances in which harm has been done, whether physical or emotional, unto certain habitants based on inequitable laws within the constitution. In particular, the "white women's labour laws" and Bill C-36 have persuaded prejudices to occur within communities. These predispositions have been based primarily on ethnic backgrounds and to some extent on gender. The cause of such inequity can generally be found in the results of acts of war or terrorism. As a result unjustified persecution could ensue.The white women's labour laws were put in place to prohibit the hiring of white women in restaurants, laundries or any other Oriental owned business. The law was designed to support public morality by protecting white women from the advances of chinamen. In short, the law excludes Asian males from success within the community and labels them as a distinct group of distorted offenders.Countries in which Islamist t errorist attacks have...The first victim of the law was Quong Wing, a Chinese-Canadian restaurant owner in Moose Jaw. He was charged with employing three white women as waitresses. The defense in this case argued that the term "Chinese" was to broad to know to whom exactly it applied. Loosing his case without much of a chance, Quong Wing appealed. He now argued that the law should not apply to a Canadian citizen, as he is, or that the provincial government of Saskatchewan should have the power to make laws that apply only to immigrants. Faced with another loss, he appealed to the Supreme Court. Four out of Five judges argued that the law should stand, believing that Quong Wing cannot be a Canadian because he is still from China, and that the law applies to him because of his Chinese origin. By reviewing such a case it is obvious...

Criminal Justice communication 4 Essay Example | Topics and Well Written Essays - 250 words

Criminal Justice communication 4 - Essay Example One should refuse to engage in unnecessary arguments or debates. This method avails time for cooling off so that both parties can approach the conflict with some sobriety. Secondly, another method would entail competition or assertiveness. This method is better applicable where a person knows that they are right or where it is needed to protect against people who take advantage of non-competitive behavior. Thirdly, a person can be accommodative especially where they know they are wrong, and particularly where it is more pertinent to preserve a relationship than the issue at hand or where continued competition would be damaging to a person’s case. To add, a person could compromise or negotiate where both parties would be willing to cede ground, to arrive at a middle position acceptable to all. This will be applicable where a compromise would advance and serve the interests of each party well. Lastly, parties could collaborate when there is effective communication and concerns are too valuable, for example, to compromise or when the problem is common and thus fundamental to merge insights. Communication is paramount to achieve the above strategies. One need to be objective as a failure of objectivity affects communication. Moreover, parties should start from the common ground, that they both agree and share, slowly delving into the conflict. Conflict avoidance is also a strategy to avoid escalation of a conflict. In avoiding, there are no winners or losers. One simply withdraws sidesteps or postpones addressing the conflict. It is critical also when relationships are at stake, to provide time for cooling off or when one is faced with a more pressing issue and, therefore, has no time to deal with this particular one or where more information is needed. Nevertheless, this strategy has the drawback in that critical decisions could be made by default and moreover, postponing the dace may just make matters worse or

Why have pylons across the Waikato become a big cause of argument Essay

Why have pylons across the Waikato become a big cause of argument among farmers and the government - Essay Example There were three approaches to the solution of the Anti-Transpower. Farmers filed a court case against Transpower to stop the company from erecting pylons across their farms. The pylons would occupy their precious land and also spoil the outlook of the area. In short, the farmers wanted compensation. There were three possible solutions were; full compensation for farmers by Transpower Company, the use of an alternative route for the transmission pylons or the employment of underground cables. The establishment of 10km of underground cables was underway though the farmers were not satisfied (Boyes, 2005). During the period 2006/2007 Louise Upston, who was the member of parliament of Taupo, sued Transpower. She did not want the pylons to cross her farm and other people’s farms. Unfortunately, The Environment Court ruled against her and authorized Transpower to proceed. This showed how determined the government was to achieve its goals. Transpower agreed to compensate three hundred and eight land owners $165 million. Each owner of land was compensated with at least $500,000, but some got more in correspondence to the magnitude of land occupied buy pylons (Tocker, 2012a). Transpower, state owned electricity Generation Company intended to upgrade the grid systems. This was aimed at increasing the power needs by New Zealanders. New Zealand is a developed country and therefore the 220kV power is not enough. The company wanted to increase the capacity to 400kV. The Resource Management Act, reviewed in 2004 favored Transpower. It gave the government power to control property ownership to protect the government interests. Disturbingly, the farmers from Waikato had a different opinion. They feared that the pylons would cost them a fortune due to the damages of property during the construction process (Contrafed Publishing, 2010). Apparently, the farmers criticized the Transpower for using pylons. The farmers argued that the structures will not only hinder their

Color of Law Essay Example for Free

Color of Law Essay As a Legal Management Student who will soon be proceeding to Law, I have learn and realized so many things about being a lawyer when I finished reading the Color of Law by Mark Gimenez. When I was still a little child my dream was to become best lawyer so I can help those unfortunate people. I always thought being a lawyer is about helping, defending, and giving justice to my fellow Filipinos. I also thought that when I become a lawyer I can have lots of money to provide my needs and as to my family. I also thought that those lawyers were the best because they gamble their lives every day just to defend the citizens of its country. Then I have realized that it is just all in my imagination because in the real world lawyers do not usually do everything right, sometimes it is all lies in my eyes. â€Å"Scotty, the color of law isn’t black-and-white, it’s green! The rule of law is money—money rules! Money makes the law and the law protects the money! And lawyers protect the people with money!† –Dan Ford With this line it made me realize that for some lawyers they do not put their hearts in protecting the law but their ambition and love for money. It also made me realize that the codes and rules made in black-and-white does not already governs the law and the people but it is the money that makes the world go round. I have also realized that some lawyer’s cheat under the law, they do not even care about giving justice to the unfortunate or to the innocent but they make the wrong right in the eyes of others. Lastly, I have realized that when money is involved justice is not followed by its right purpose. But what I have learned from this statement is that when I become a lawyer in the future I should fight for the right thing and not blind myself with the wrong one for money. I have also learned that we are the future generations and we should not be poisoned by what is happening now but rather should make a change for the better of the society. In the story I have seen that Scott and his other colleague’s works in a best and the most famous Law Firm. I have just realized that they are working in a best and the most famous Law Firm is because they have worked hard in attaining their college degree. I have also realized that they are highly paid by the firm because they belong to the top students of the best university in Dallas. So I have learn that if I want to be employed by the most famous law firm in the Philippines, I have to work hard to be one of the best students in my future law school. I have also learned that for me to be highly paid by my employer in the future I must be one of the bar top-notcher. Though I do not promise to be this in the future but it made me realized that trying can always be the best solution. Third, I have seen in the story that when Scott was appointed to be the lawyer of Shawanda who is a prostitute and a drug addict that he did not truly believe that she is innocent. I have realized that most of the best lawyers are not usually the best when it comes to their jobs as a lawyer because a lawyer must not judge their clients but must always put their clients to be innocent. I have learn that when a lawyer what to prove her client innocent, he must first have faith and belief of her client’s innocence from the crime. It is important because when you as her lawyer do not believe that she is innocent then she might lose her confidence and instead force to tell a lie and may commit a greater mistake. Fourth, I have also seen in the story that when Scott was about to lose everything, he did not care or think about his family or what could happen to his family. Although Scott was just being kind, he just cared for his client and even doing the right thing but for me family is the most important thing in the world. I would not want to give up everything just for my clients but instead I would fight all these circumstances just to defend my family from all of these. I have realized with this that there is no purpose of winning a case if you do not have a real and complete family to celebrate with. I have learned from this that when I become a lawyer in the future I would do everything to defend my client and do the right thing but in a right way. Fifth, I have realized from the story that they portrait or described lawyers as cheaters, dishonest, and immoral. I think that this is not a good example to those young aspiring lawyers to be. I have learned that as of today being a student aspiring to be a lawyer in the future, I would do my best to practice law in a lawful and in a moral way. I would also start to respect the law by putting God first so I would be guided on what is best way to solve without being a distraction to the society. I think that if lawyers do the right thing with good and moral intention then we could have a peaceful society and justice would be given fairly. I have learned that being a lawyer with good moral character is what a lawyer should be proud of and not the multiple numbers of cases he had won because at the end of the day people do not usually care about you but you instead could make yourself proud of what you did. I have seen that Scott did not totally believe in God’s grace on how he would handle with his life. I believe that God is the center of everything so we must put him first in everything that we do. I believe that with every profession when you just trust God, he would help you be the most successful person. I have seen from Scott’s situation that he did not trust God or pray for Shawanda’s life to be reformed but instead he judged her until the end. I have learned from it and I promised myself that when I become a lawyer I would definitely put and trust God first in every case that I would encounter. With this inspiration I would be able to abide and follow the law in a right way. â€Å"VOIR DIRE † is a legal phrase meaning â€Å"to speak the truth.† I really think that these words are the most important thing to be remembered in practicing the law. I have learned from the book that being a lawyer you must first put in mind or practice to speak the truth because as a lawyer you stand to be the leader of the law. I also think that if you speak the truth then the truth would prevail. Also speaking for the truth is a way of respecting the rules of the law and yourself. I also think that if you have this within you then you will also be spoken by the truth by others. I learned that in a court trial people do not usually want to hear the truth and just cared about winning the case but when one speaks of the truth then we would have a peace of mind, heart and a clean conscience. I believe that professors should not only teach about the subject matter but must educate their students to be a lawyer who has dignity to stand for the truth. I also believe that a parent should teach and practice their children to tell the truth because they might turn out to be lawyers in the far future. I am thankful that we were tasked to read this book because it made me realized so much about how lawyers act and deal with different cases that they had encountered. I have now learned how they worked, how they find and gather those evidences about the complainant without complicating things. I have also learned how a case works on a real court, how suspects and the witness is asked about the case. I now know how the lawyers asked each witness facts out of the blue and find out the real suspect. And because of this book I have now learn so much on how to be a better lawyer and not follow the footsteps of those lawyers who are deceitful and dishonest. Now I know how to deal with suspects that are involved in criminal cases by respecting and not judging them with what other people think of them. I have realized that I should be different to make a mark and be known to people and my clients in the future by my good moral character. I have also learned that when I become a lawyer, I would not do something deceitful, fraudulent or immoral just to win a case and make a lot of money but I would do the right thing even though I won’t be remembered from it. After reading the book I have fully made up my mind that I would be taking up law school. I promised myself to study well and make my parents proud of me. I think the book stand as an inspiration to me to become a best and better lawyer than those describe by the book. I want to be different from them because I see their life unhappy and not contented with what they have. I hate how the lawyers wanted to be the best and even more, I think it is childish because when you’re a lawyer you should be proud of what you’re capable of and make the most out of it or you should learn from every mistake you take and be better. But despite the wrong this Scott Fenney had done in the past, I still idolized him and wanted to be liked him in the future because it taught me that his intelligence got him to his dreams. Also I idolized him because he fought for the right and defended her client even if she is known to be a prostitute and a drug addict. I idolized him for turning his mistakes and made it right by leaving his past life from being one of the rich citizens of Dallas. I also idolized him for being a responsible son to his mother because although his mother was dead, he did his best to rich his mother’s dream for him to have and reach everything they had in mind together. And lastly, I want to be liked him because although he was not a very good husband to his wife because he did not stop his wife from leaving him still he was a good and the best father to his daughter Boo. He did a great job taking care of his daughter and making her part of his career by sharing how his job works. He also inspired me because he help and let Pajamae stay at their home despite the fact that she is black and a daughter of a prostitute and a drug addict. â€Å"Brilliant lawyers without rich clients are worthless to large law firms† I think this is true because being in a large law firm you have to maintain the amount of money you contribute. Also in a law firm you have partners who trust you by bringing their firms name but of course you have to pay back. This is why you owe the firm for giving you clients because clients does not directly go and see a personal lawyer but they trust a big law firm where they can be sure not to be disappointed. Also lawyers that are less brilliant and less intelligence with rich clients are still worthless or useless because all though you will still be paid large still clients would not be satisfied by the result and does want to go back. I think that being a good lawyer is better than being a rich lawyer but you suffer with your criminal or fraudulent actions. When I become a lawyer I would first make sure and review my actions before I mixed my career with money. I believe that my reputation and my character is the best thing that I can be proud even without money. I may be poor by this belief or thinking but being a lawyer can be a great value as money is. I also believe that this will find me happiness and peace but money will only buy happiness temporarily. Being a lawyer with a good heart will be permanent to my being. I know that if I would just do what a lawyer should really do I would be blessed by my clients that can see my efforts and pay me good money. With this I know that I have worked hard for that money and not earn a lot of money for something I did not do. I want be paid by my hard worked and efforts that I had invest than being paid and never returned the worth. I have also realized that maybe someday I would enter politics and maybe become one of the senators in the Philippines but that I can sure that when such time comes I would definitely return the favor for putting me in a great position. I would stay in the position as a fair senator who will do everything for the better of the society. I would not be like Senator McCall in the story that buys everything with money and expect to cover up all the bad information’s about him. In real life when we commit mistakes we should not cover it up but instead we ask for forgiveness to those who we had hurt and learn from it. People will understand and eventually forgive you in time because we all know that nobody’s perfect and we all make mistakes. I think the book is good because it made lawyers see what a true lawyer is from lawyers who are just pretending to be the best but they really are foolish. I also like how the book portrayed and describe every detail how the characters are because we learn from their characters. Just like Rebecca who is ambitious and was just after the money that Scott can offer. She does not even make Scott feel loved because she does not allow him to touch her. I did not also liked her character because she did not appreciate how Scott worked hard just to give her what she dreamed of, from a mansion, car, dresses and a great husband who loved her so much. And lastly, her character of leaving his child and husband for a golf boy who does not have anything to offer her and she is not even sure that he really love her or just for money. She was not a good example to her daughter for how she acted in times of worst which might happen and followed by her daughter. She should have said sorry to her daughter for leaving them not saying goodbye because she is better without her, a child would not understand that. Summary Scott Fenney, a successful lawyer who knows how to bend the rules, mastering the creative skills of being a lawyer and a lawyer who makes lots of money from it. He graduated as a top student from SWU. He has a wife Rebecca and a daughter named Boo. They lived happily and peacefully at a mansion at Highland Park and he drives a Ferrari. He works at the Ford Stevens Law firm and earns half and more than a million in a year. The Ford Stevens Law firm is known to be the best law firm in the state. He is a corporate lawyer who represents corporations and never represented an individual person convicted of crime. A case was broadcast to the public news about the murder of Clark McCall who is the son of the Senator Mack McCall in Dallas, Mexico. Clark McCall was found dead in his bedroom shot above his left eye and the murder was suspected to be the prostitute Shawanda Jones who has been with him on the day he died. The case does not involve Scott and his life was perfect until Judge Buford appointed to be the lawyer of Shawanda Jones to defend her from the crime of murder. He visited Shawanda from the jail and he witness that she is a heroin addict. He asked Shawanda about the crime and what happened. Shawanda told her story to Scott that she was picked up by Clark at Harry Hines Boulevard and was promised to be paid a thousand dollars to spend a night with him. They then arrived at Clark’s placed and to his bedroom but then Clark started to slap her that she in return punched him in the eye and kicked him in the balls, that he fell to the floor and she took her thousand dollars and his car keys and drove herself back to Harry Hines and left the car there. Scott asked her why was her weapon used in the crime scene, she then explained that it might have slipped from her purse when she was in a rush from getting away. Scott then asked her why she does she carry a gun in her purse, she then answered that she lives in the project where your life may be in danger anytime. Scott did not believe at that time, he believes that when your gun is the murder weapon of the crime scene then you must have done it. Dan Ford owner of the Ford Stevens Law firm is the personal lawyer of Senator McCall and was told that he should convinced his lawyer to declined or put down the case. Dan then told Scott that it would not be good for the Law Firm’s image to engage in a case of murder because they represent known associates of a corporation. He warned Scott that it would destroy his career to represent a prostitute. Scott also did not want the job appointed to him and wanted to assign another lawyer Bobby as a substitution. Bobby is a criminal defense lawyer but is not a very successful lawyer, he even envy and is jealous of Scott’s successful career because he does earn much as his friend do. He accepted the job offered to him by Scott but when they represented to court and told the judge about the substitution, Shawanda had a choice to choose which lawyer she wants to represent her and she still chose Scott. So Scott had no choice and pursued with the case despite the allegations and warnings about his career. Shawanda is a black woman who has a daughter named Pajamae who was left at their house at the projects. Scott was asked a favour from her to check on Pajamae and to bring her in jail to see her mother. The projects is a wild place in Dallas where black people lives and where troubles usually happen. He took Pajamae to her mother in jail and he was afraid to go back, so he decided to let Pajamae stay with his family in Highland Park where he has a daughter same as her age. His wife Rebecca did not like the idea about it but his daughter Boo did want to have a sister and she got along well with Pajamae. During the months before the trial, they gathered every facts and evidence to defend or prove Shawanda innocent. They investigate Clark’s background and found out that he has a history of alcohol and drug abuse, also some allegations of rape. I was brought to court about the issue then Senator McCall got angry of what Scott turned out to be. So the next following days Scott began to lose his car which was going to be taken away by the bank he owned a loan to. Then he needs to pay his bills but he was running out of cash. He was okay with losing everything because he knows he has clients who pay him half and more millions in a year but when he went to see his client Tom Dibrell, he was shocked that Tom is firing him. He blamed everything to Senator McCall but when he went to see and ask his boss Dan Ford to tell the bank to give him more time to pay his loan but Dan refused and Scott was confused but he then eventually connect the dots that Dan was the one behind all that is happening to him. Dan asked him again to put down the case but Scott refused then he was fired from the firm which was his only resort with his life problems. After losing everything he owned, his wife Rebecca left him because she cannot longer take the humiliation and what people would think. After everything that had happen he thought to himself to do his very best to prove to the public that he is a good lawyer and he can prove that despite Shawanda’s background she is innocent. They gathered name of some girls that Clark may had rape or sexual harassment but only one of the girl responded and wanted to be a witness. Hannah Steele did not file charges and damages when the time she was raped because she was scared and blackmailed by McCall so he kept quiet for a long time. They kept her named until the final trial because she is the only solution to prove that Clark was a rapist and a racist. The month of august was about to arrive but they are still not yet ready for the trial because they got only one witness and no other evidence about Shawanda’s innocent and to prove that Clark is a rapist and a racist. They had a last resort who is Carl an assistant of Bobby where he is investigating Clark’s background to gather other witness. So Scott and Bobby had only one blast who is Hannah Steele who apparently refused to speak on the day of the trial. Then Scott did not know what to do, what to ask the witness of the other side of the case just to defend Shawanda. Then right after he was losing hope on winning the case, Carl arrived at the court and presented an envelope to Scott which has the flights from Washington to Dallas on the day Clark was murdered. The trial go on, Scott asked and listened to witnesses who are police and Fbi who were present on that day. He then realized after listening and seeing all the pictures of Clark’s murdered body that Shawanda was left-handed and that Clark was shot on the upper part of his right eye. So Scott made a realization that the murderer was a right-handed which is not Shawanda. So he gathered and reviewed all the flight documents from that day and found Clark’s flight and a related person to him was on a flight just next to his scheduled flight. The person related to him on the next flight with the same destination as him was Delroy Lund who is a bodyguard of his father Senator McCall. When Delroy was asked on court about his presence on the day Clark died he said he was in Washington with the Senator. Then when Scott presented the documents and asked him why was his name registered with his driver’s license number, he answered and made an alibi that he forgot about that day. Then he accidentally denied killing Clark but called him something foolish and the court suspected that he is the murderer. The court suspected and found him guilty of killing Clark because he really has hatred and jealousy from Clark and he followed him that day because she suspected that Clark was going to do something foolish again.

Shockwave Rider :: essays research papers

There are numerous books on the science fiction market, that deal with the myriad of possibilities involving the technology of the future. John Brunner's book, 'Shockwave Rider,'; is one of the most popular, as well as one of the most famous, books dealing with this issue. Brunner presents many different realities to the reader, and they are all potentially very realistic in terms of the current state of technology. For the most part, Brunner seems to illustrate that technology, as it relates to the world wide datanet, is a good thing. This is not to say that he does not illustrate it as a very negative reality in the world he presents to the reader, but he does indicate that the world wide datanet and technology has great potential to make the world a better place for all concerned. In Brunner's book we have a reality that is incredibly tense, and almost plausible today. The space that the author deals with is filled with endless bits of information (information overload to be more precise), corporate domination, and it appears, just like many science fiction books that deal with the planet earth in the future, everything is known about everyone. there are no secrets from the system. Brunner illustrates this as a reality that is not necessarily very desirable. He plants a character, Nickie Haflinger, onto the scene. As with many books we can look at this character and see the author within. Haflinger is a prodigy whose talents allow him to switch identities with a simple phone call. By the advanced technology and the ingenuity that is completely Haflinger's, we see that the author is not one to be content with the realities that may be a possibility in the future of technology. Brunner clearly illustrates, by the previous description of Haflinger, that technology and the advances within that field, are incredibly beneficial, or they can be. but he is clearly unhappy with the way things have turned out due to the controlling nature of the governments. This is further illustrated in the fact that Brunner's hero is a young man who is bent on changing the world. He struggles to evade the officials and uses all skills available to him, whether inherent skills or technological ones, to the best of his ability, to put an end to the misuse of power that is so much a part of his world which involves the entity of the world wide datanet. Perhaps, one of the most insightful parts of the book comes in the first half, when Haflinger is experiencing flashbacks due to interrogations. It is in these sections that we see the inner mind of Brunner as he deflty

Nestle: Marketing and Corporate Social Responsibility

01What are the responsibilities of companies in this or similar situation? Nestle. The world's leading Nutrition, Health and Wellness Company. Its mission of â€Å"GoodFood, Good Life† is to provide  consumers with the best tasting, most nutritious choices ina wide range of food and beverage categories and eating occasions, from morning tonight. The Company was founded in 1866 by Henri Nestle in Vevey, Switzerland, where itsheadquarters are still located today. Nestle employ around 280 000 people and havefactories or operations in almost every country in the world. Nestle sales for 2010 werealmost CHF 110 bn. Current controversyIn this particular case, the issue was that Nestle Alimentana, one of the world’s largestfood-processing companies had been the subject of an international boycott as a result of  the accusations that the company was directly or indirectly responsible for the death of  Third World infants. The charges were based on the sale of infant feedin g formula, whichsupposedly caused the mass deaths of  babies in the Third World. Corporate social responsibility of the company Corporate Social Responsibility refers to operating a business in a manner thataccounts for the social and environmental impact created by the business.It signifiees acommitment to developing policies that  integrate responsible practices into daily businessoperations, and to reporting on  progress made toward implementing these practices. Responsibilities are as follows 01)  Every multinational company like Nestle has a prudent Business policy whichcomes after deep scrutiny about the environmental, cultural impact of their activities. For  example  nestles  principles  are  no  advertisement  to  general  public,  no  sampling  tomothers , no use of commission or bonus for sales ,no point of sale advertisement , nofinancial and material inducement to promote products etc.So, every company shouldstick on their policy. 02)Arou nd the world every country countries has own law to protect its people fromillegal or illogical operation of companies. In this case every company should respectcountry’s law and they also should play their production and marketing activities withconsidering these laws. 1. What are the responsibilities of companies in this or similar situations? Any industry or company, in its attempt to expand operations and explore opportunities, employ marketing strategies that ultimately lead to one thing- sales objective/ target achievement.And many times over, this mindset resorted to different marketing/ promotional schemes, regardless of culture, lifestyle, beliefs, etc. across the globe. Marketing jargons like â€Å"scare tactics†, (eg Whitehall's Incremin: lack or iron among children can lead to death†, source: Health Today Philippine edition) â€Å"premium offers† (Bisolvon's â€Å"win a car, join†¦.. , source: Mercury Drug branch), â€Å"free if you buyà ¢â‚¬  (bundling of Colgate-Palmolive , shampoo + toothpaste) â€Å"save† ( Unilever's shampoos 33% savings in a bigger sachet pack) , are examples of this â€Å"mind-conditioning† among consumers.Nestle's case proved one point- we cannot undermine the marginalized sector of the society and use them to gain profits and increase market share. One case-in-point was how milk was promoted in the mid- 70's: Lactogen (Nestle) : â€Å"When breastmilk fails choose Lactogen† (ad in Sierra Leone) Klim (Nestle): † The child is going to die, because the mother's breast has given out, Mama o Mama the child cries, if you want your child to get well, give it KLIM milk (a radio ad in Africa) Another industry that remains controversial up to this time is the cigarette/ tobacco industry.For many years, issue on responsible marketing is challenged by several sectors. Despite the inclusion â€Å"smoking is dangerous to your health† in cigarette packs and the ongoing de bate † freedom of choice† – that consumers' will do what pleases them, incidence of lung cancer continue to rise in developing countries. Responsibilities of companies facing the same issue include the following: (1) Adhere to the policies set by regulating companies. For milk companies, follow the guideline stipulated in the â€Å"International Code of Marketing of Breastmilk substitutes† For cigarette ompanies, adhere to the Master Settlement Agreement† which stipulates the do's and don'ts in cigarette advertising. This can save the company in any potential threat or problem(2) Changing the culture or local practice doesn't happen overnight, add to that is the huge investment needed to teach how people should behave in a manner large companies want them to be. It is important to respect age-old practices and understand local dynamics (3) To say that third-world countries are a dumping ground of large multinationals maybe subjective because there are companies who conduct business ethically.In any respect, companies, big or small, should be responsible in educating its target market, be able to answer consumers' inquiries (Hotline is one good example), and begin to think the long-term benefits of each action to avoid damaging the equity of their company. 2. What could have Nestle done to have avoided the accusations â€Å"Killing Third World Babies† and still market its product? Nestle understandably wanted to come out strong in supporting its milk product line, especially that they have the muscle and money to hold different marketing programs.But rather than contradict age- old practice of breastfeeding and resort to scary campaigns â€Å"breastfeeding is not good at all†¦Ã¢â‚¬ , they should have concentrated on the additional nutrients breastfeeding moms can give to their children. The advertising hyped so much on the inefficiency of breastmilk. And its advertising campaign came out to be a desperate act of win ning new sets of customers. Misinformation also put Nestle in a bad light. With advertising comes responsibility to educate the consumers, no matter which country you are in.Another thing mentioned in the case is the inability of Nestle to comply with the implementing guidelines which provoked the consumers to continue rallying against Nestle. Reality is, even in the local setting, practices mentioned in the case (such as sampling todoctors, sponsorship in medical societies, direct advertising to consumers) is still evident. Legal pursuits can be avoided if Nestle abided with the guidelines. All in all, this problem could have been avoided if: †¢ Nestle concentrated on the nutritional benefits of infant formula, with proper clinical substantiation to back up its claim †¢ Uphold best ethical practices.Being one of the leading companies worldwide, they should set ethical standards and do not resort to cheap gimmickry to entice consumers †¢ Employ a wholistic approach. E ducate all perceived target group- doctors, mothers, schools, hospitals, pharmacies, nurses and midwives. By doing an integrated approach, it will uphold its commitment to deliver quality products to its market and be a reliable healthcare partner as well 3. After Nestle's experience, how do you suggest it, or any other company, can protect itself in the future? The recurring issue â€Å"to create the need or address the need† remains a challenge to most companies.Nestle is no exception. It wants to be a pioneer in changing the lifestyle and mindset of consumers during the early-mid `70s, coupled with their desire to expand operations to third world and developing countries to sustain its business growth. In this case, they are changing the practice (traditional breastfeeding) drastically and tried to create the need (infant formula) which is not highly present yet when they launched the campaign. Below are some ideas that can help protect other companies: †¢ Understandi ng the ever-changing consumer trends and practice is one way to